![5 Brand Identity Templates [With Tips & Examples]](https://visme.co/blog/wp-content/uploads/2022/07/5-Free-Brand-Identity-Templates-Header.jpg)
Just like people, no two businesses are exactly the same. One key element that sets your company apart from others out there is your brand identity.
Having a strong brand identity shapes how customers perceive your brand. It can make them choose you over your competitors, tipping the scales in your favor. Hence, you can't afford to wing it.
Now the big question is, how do you create a strong brand identity that drives business growth? Continue reading to find out what a brand identity is and how to build it. We've also included examples and templates to help you develop a memorable brand identity.
Here’s a short selection of 6 easy-to-edit brand identity templates you can edit, share and download with Visme. View more templates below:
If a brand were a person, their brand identity would be their personality and special aspects that make them unique. For a business, a brand identity is the face it shows to the world, a representation of brand values, mission and purpose.
For the consumer, there will always be an emotional association with the combination of colors, fonts, images and storytelling from your brand. These together are what makes up a brand identity.
Here’s a quick list of all the elements that make up a brand identity:
When we talk about marketing, a brand identity is an essential element for success. All visual and content-based marketing material must follow brand identity guidelines. This is how people recognize the content you share as being yours.
Discover the secrets to simplifying your brand marketing strategy in just a few minutes by watching this video. Don't miss out on the opportunity to transform your company’s branding strategy and make it stand out.
Why does your business need a brand identity? Foremost, an identity is essential if you’re aiming for increased brand awareness, better brand loyalty and eventually positive brand equity. Brand identity is what fosters memories about your brand in people’s minds.
A strong brand identity is a foundation for growth. Your business needs a brand identity to properly tell the stories it needs to tell. Also, to visually and emotionally enrich the experience that people have when they interact with your brand touchpoints.
Without a brand identity, your brand goes unnoticed. It’s that simple.
Without a brand identity, your brand goes unnoticed. It’s that simple. However, creating an identity that’s imprinted in the hearts and minds of your audience isn’t a walk in the park. There are many moving parts and we've created an article on how to build a brand identity. By reading this article, you'll learn how to piece these moving parts together
Now here's the interesting part. Visme makes it easy for your business to build and manage a powerful brand identity. That’s not all. With the Visme Brand Wizard, your team can stick to the brand identity guidelines easily on every project they work on.
Before we move on to the templates, I just wanted to remind you about our YouTube Channel, where we share videos chock full of tips on how to brand, manage and market your business.
Here’s a video about brand personalities to help you craft a brand identity you can be proud of.
If you’re creating a brand identity for your business, looking at examples will help you understand the scope of its importance. The brand identity examples below are from large companies that have great brand equity and a loyal customer base.
How do you think they got there? With a lot of perseverance and, you guessed it, a solid brand identity to carry them through.
The brand identity for Hydroflask is all about living your best life, preferably outdoors. Their slogan is “Hey, let’s go” and they inspire users, ambassadors and team members to use the hashtag on their social media. The Hydroflask identity isn’t about a color palette but about the storytelling and the people.
HubSpot is a notable example of brand identity. Since the beginning, HubSpot has always been orange. Their signature color is at the base of all their visual branding.
But the orange isn’t everything; their brand identity design goes beyond that. Part of HubSpot’s brand identity is its Culture Code, a 120-slide deck that explains why HubSpot cares so much about culture, both for their clients and their team.
The Duolingo owl is one of the most memorable brand mascots on the internet these days. So much so that it’s a hit on TikTok. But Duo’s (the mascot’s name) popularity didn’t start on social media. The mascot is the foundation of the brand identity; its shape inspired the curved shapes on the logo.
There are a number of things we can say about the Ikea brand identity that go beyond its logo and iconic colors. For example, their Swedish meatballs or the way you have to walk through the entire maze to get to the end, or the illustrations in the building instructions and even the names of the items they sell.
Ikea's brand guidelines are all about creating a solid brand identity and you can feel it at every touchpoint.
Visme has all the templates you need to keep your brand identity in check. Here are five brand identity templates to help solidify your brand identity.
This is just the tip of the iceberg. To see more, visit our template gallery.
Pro Tip: Create digital, online brand guidelines that you can share with a link instead of a downloaded PDF. With Visme, you’re able to create an interactive brand identity guide in any dimensions you like; a document, a presentation or an infographic. The best part about using digital documents is that you can add all sorts of interactive elements to them: video, hotspots, popups and animated elements like illustrations, icons, characters and even charts and graphs.
This 11-page document not only lays out all the essential elements of a brand identity but also has pages for other elements like letterheads, business cards and email templates. Likewise, you’ll find a page for the tone of voice for your brand communication.
The PixelGo branding template is a simple document where you can share your basic brand identity elements. Include the dos and don'ts of how to use your brand logo on any type of content your team creates.
Tweak this style guide example below to easily create one that communicates your brand values and purpose.
With this style guide example, it’s evident that you don’t need that many pages to share your essential brand identity elements. Add your logos, colors and fonts to a document and add the digital link to all the briefs for content creators.
When creating a brand guidelines document, it's a good idea to include an introductory section with the values and mission of your brand. The “why” about your brand is just as important as the colors and typography.
Use this brand design template to communicate the elements of your brand’s unique identity.
Use your brand guidelines document as a starting point for how your brand communicates. This document is like a window into your brand, so make sure its pages represent your brand identity as well.
The first order of business for presenting your brand identity is a brand guidelines document or presentation. You saw five examples above of brand guidelines document templates, which are just one way of presenting your brand identity.
Below is another type of brand guideline, in this case, a presentation. You’ll find all the same pages as the document but in a different layout. These slides are easy to add to a proposal, pitch deck or employee handbook presentation.
Other ways of presenting your brand identity to the consumer are at every form of branding they interact with.
And the list goes on…
Sourcing images for your branded documents doesn't have to be a hassle. Visme has a rich library of over a million high-quality images you can use for your next design.
And if you don't find any image that matches your need, Visme has got your back. With Visme's AI image generator, you can generate professional-level graphics, images, arts, and illustrations at the snap of your finger.
Visme's AI writer tool is also a handy assistant for generating high quality content for your branded business materials. Simply input an accurate prompt and watch the tool do its magic.
Having a brand identity is critical to your business growth. So why are you still putting it off? It’s time to get your brand identity down on a digital document. Not only for your team to use, but also to include in investor pitch decks, proposals, media pages for influencers and much more.
Visme can help seal your brand identity on all the touchpoints of your business, from simple color-coded icons to interactive scrolling infographics and event posters.
Discover all the ways Visme can help your brand identity shine.
The Visme Brand Kit is a feature inside your Visme dashboard. This is where you set up your logos, fonts and color palettes to use on all the projects you and your team work on together.
Once the Brand Kit is set up, all the assets are in your editor and are automatically applied when you create new projects. The Brand Kit is a key element for team collaboration when working on branded graphics together.
Read this article to learn more about creating a branding kit for your business.
Inside the Brand Kit is a section where you can store branded templates to reuse whenever you want. Keep presentations, proposals and reports ready for your team members to use.
Once you or one of your team members works on a branded project that looks and works great, it’s a good opportunity to turn that project into a branded template for future use.
Finally, the cherry on the pie when it comes to running a brand identity with Visme is our Brand Wizard. By simply adding the domain for your website, your brand assets are pulled into the system and our AI creates a set of branded templates. All the generated templates are ready to use as soon as you have them.
If you don’t have a website yet, you can also just add the logo, colors and fonts yourself. Likewise, if you still aren’t sure about your brand assets, the Brand Wizard can help you test out combinations until you choose the perfect one.
Brand identity is a collection of branding and visual elements that make up a company’s persona, image and values. Brand identity examples refer to samples of top brands with distinct brand identities and how they communicate their brand to inspire your creativity.
Brand identity is determined by a combination of factors, including:
All of these factors work together to create a brand identity that is unique, compelling and memorable.
Follow the branding tips below to create a unique and memorable brand identity.
The goal of brand identity is to create a strong, recognizable and unique image that represents the values, personality and purpose of the brand. This identity helps to establish trust and loyalty with customers, differentiate the brand from competitors and communicate the brand's message effectively.
Ultimately, having a strong brand identity creates a positive perception of the brand in the minds of consumers, which can lead to increased sales and business success.
Here are the elements of brand identity:
Managing a brand and its respective identity isn’t a job for just one person. Even if your company has a brand manager or something similar, it’s not their job alone to make sure all brand touchpoints are covered.
That’s where brand guideline documents, brand kits and branded templates come into play.
Get on over to your Visme dashboard and create a digital brand guidelines document. It’ll be a lot easier for your team to stay on brand together every step of the way.
